by Nikki Bentley

I was invited, and very honoured, to sit on the grand jury panel for our broadcast marketing awards PromaxBDA in Europe. Over the course of a day in Amsterdam we were tasked with deciding on the gold and silver winners to be announced in Barcelona on the 15 March 2016.

It was during this process that the debate on benchmarking creative standards came up. These are my thoughts as share on LinkedIN