Be courageous

There were so many great speakers and learnings from OFFF Festival in Barcelona, and a common theme for us across the sessions we saw was this:

DO WHAT IGNITES YOUR PASSION

All the great work over those three days came from the heart. Whether for an art installation, advertising campaign or printed cards, the creators tapped into their interests, loves and life path to fuel the flames of their creativity. None of them said it was easy, but they all said it was worth it. Great creative is contagious, it spreads like wildfire (metaphor flogged!)